Profile : Big Boy Restaurant

During my time at PP+K, I worked with a few well-established brands. I became most familiar with Big Boy, a northern restaurant chain which began as a burger joint. Below are a collection of ads I worked on for various print mediums, such as newspapers, community handouts, and point-of-purchase displays.

Following that is a long-term project I was part of. Big Boy was approaching 80 years in business, and wanted a new mark to represent the milestone. Three of us worked to develop marks, each exploring a variety of perspectives. I latched onto motifs representing "classic" America, leading me to the 1950s. While this mathematically did not align with Big Boy's introduction 80 years ago, it tapped right into the atmosphere of Americana which Big Boy thrives.

Below are the original explorations, and the distillation which followed and was submitted along with two other designs. The approach pulls visual cues from neon signs, the original symbol of the drive-in burger joints which emerged during the proliferation of America's roadways and car ownership.