Profile : Women of Water Apparel
The below work was completed for the brand ‘Women of Water’. I began by consolidating and streamlining the brand and image. Evolving brand treatment to focus on the core of the business, women and water. Developing a brand which is fashionable, functional, inclusive, and inviting. A beacon for women in the water sports community, a common ground to enact change where needed.
A portion of the artwork below are designs to be used across the brand. Images for shirts, tank tops, microfibers, hats, stickers, patches, and Buffs. The last image is a sampling of social media posts created while I was managing it.